ITC 2023 Recap

Introduction

JET The Agency has just wrapped up yet another successful ITC! Held at the Mandalay Bay Convention Center on October 31st-November 2nd, Insuretech Connect is a great trade show and one of the largest insurance conferences in the country. With over 9,000 trade show attendees, this show was a great way to help our clients and their sales team reach out to potential customers through networking. Whether it is your first trade show or your thirtieth one, we are there to support you through it all!

2023 marks another year of JET’s heavy involvement within the insuretech space, having produced some of the largest insurance conferences in the country. This year, we had the honor of building 15 booths at this show, having the strongest presence of all Exhibitor Appointed Contractors (EACs) on the trade show floor. Trade show participation is a great way for business owners, sales team, or even potential customers to network and gather new leads from industry experts. Trade shows bring in plenty of traffic of people with different roles, backgrounds, and expertise, meaning there is no doubt you will obtain some valuable insights from someone! With notable keynote speakers, a special event to attend, industry leaders, and more, there was no doubt that this year will be another great event!

From a turnkey 10×10 exhibit space all the way up to custom 20×30 exhibit space, and even an event sponsors coffee lounge too, we had a taste of it all! As your trade show event planning partner, JET is there to support you through the whole process of exhibiting at this conference. Our team will assist you in tackling your game plan for a successful show, from designing booths to best fit your brand needs to the actual installation and dismantle of the booths! We work with the event organizers and your marketing team to help set your company up for success at this massive conference!

Custom Booth Designs

No matter the size of your booth, rest assured that each one has its own custom flair and is perfect for building your brand awareness on the floor! With our great creative team leading the design process to our in-house fabrication team, we were able to make these renderings come to life to the next level. No idea for your exhibit space is too big or small, as we will come up with designs that perfectly encapsulates your vision and specific needs for functionality.

Each trade show display was able to display their brand loud and proud with custom builds that were sure to catch eyes on the floor. Some of these great custom booths include AgentSync, Instanda, Appian, and Vymo just to name a few of the big ones! We even built custom booths that were smaller but still impactful, like NeuralMetrics and Neptune Flood to name a few.

Each booth featured their own unique features that truly made it custom. Our team made sure to incorporate each clients specific needs, where it was a private meeting room space to talk to your new customers or a set amount of demonstration kiosks to present to your potential customers. These custom booths can also be repurposed for future consumer trade shows, bringing your brand all across the country for another successful event!

Custom Fabrication

Thanks to our in-house fabrication team, we were truly able to bring these builds from a concept to reality! They really knocked it out of the park with their creativity and dedication to their craft, bringing these exhibit design ideas to life. From custom canopies to structures with built-in closets, these builds were both beautiful and functional! During the trade show event planning process, we strive to work with you on designing the perfect booth – even if it means making some pieces from scratch!

Take a look at AgentSync’s booth which featured custom fabrication all over, with an elevated deck to the framing canopy and planter boxes – this booth really brought you to a zen oasis! There’s also Instanda’s booth, featuring a custom center tower with attached monitors and dimensional logos. They even had a private vignette great for those deeper conversations, blocked out with a printed acrylic.

On top of that, we had Sureify, Appian, and Vymo that each featured their own custom canopy structures that dominated on the floor. All of our podiums and reception desks come equipped with lockable storage capabilities, ensuring that your items have a safe place. More than just a pretty booth, we make sure to fabricate all the elements of your booth to be functional!

Turnkey Solutions

As a fully turnkey exhibit house, JET was able to provide all of our clients with turnkey solutions for their booth rental! From supplying furniture from our own rental inventory to providing all the structures and labor, we handle everything for you! Even for our simpler booths like UCONN and Smart IMS, they were able to get a quick turnkey solution without neglecting design.

Back to back shows? Not a problem for us either! JET does everything in house, which makes it easier for not only us but you! No more dealing with multiple vendors, as JET takes care of it all. We will even store and count your swag items so that’s one less thing off your plate!

Custom Graphics and Branding

Along with your custom booth build, we work with your graphic designers on creating your ideal branding throughout your entire booth. No design idea or concept is impossible in our books, and we want to bring your visions to life! We will match your booth to your brand accordingly, whether that’ll be with matching furniture or custom graphics on tables and podiums to bring everything in together. There is no better way to build brand awareness than by showing it, which our clients did with the blank canvas of their booth space. They were able to dominate with their unique messaging and brand elements, providing a recognizable name to the brand. Having distinct and powerful branding incorporated in your booth is one of the most effective ways to be recognized on the floor, and we work with you to give you that opportunity through the design of the booth and graphics.

See how we were able to bring Insurity’s brand colors to life? We work with you to make sure your brand messaging comes to life with the build of your booth. Anything is customizable and the perfect way to display your brand elements all throughout your space!

Bonus: Coffee Lounge Buildout

In addition to all the booths we did at ITC, we also did AgentSync’s sponsored coffee lounge! Working with the trade show organizers, we were able to help AgentSync elevate their sponsorship and brand awareness at the conference. Lounges and other activation spaces are just one of the many trade show experience to see. With custom theming and decorations that tie into their booth design, we spruced up this coffee lounge area with Persian rugs, rustic decor, colored highboys, and more! We made sure to tie in AgentSync’s brand colors with teal and blue furniture along with custom logo printed highboys.

This lounge was the perfect place to get your coffee fix and recharge up with charging tables and plenty of lounge seating. With plenty of lounge groupings, this lounge was another great place to have some meetings away from the bustling show floor with a great aroma of coffee in the back!

Conclusion

Overall, this was yet another successful ITC for the books. Big thanks to our amazing JET staff members for putting all their hard work into this show for the past months, it definitely showed and paid off! Our clients also played a big part in making this successful for us with their input and cooperation, and we hope they all got the best experience out of this as well.

That being said, we are looking forward to the next ITC in a year! On top of that, we got a packed year ahead of us for 2024 and can’t wait for it all to come into action! We are already looking forward all the upcoming trade show in 2024, and working on the planning process for all of our clients! We can’t wait to show off a new exhibit design at the next level for the next trade show!

Already planning for future events next year? Check out our website www.JETTheAgency.com to find out how we can work together to make your next event or trade show exhibit come to life! Visit our Contact Form with your contact information to get started!