The Second Successful Year of Reading Rocks Bash 2024!

Concept and Design

Spend “an evening of blues” with JET The Agency and Reading Truck at the historic Heirloom at N.K. Hurst! This past March, JET had the opportunity to travel back out to Indianapolis to fully plan and produce the second ever Reading Rocks Bash. If you take a trip down memory lane to our blog post from last year, you’ll vividly remember that the first event was an absolute success. This year, we took it to the next level! We started by coming up with a theme, which ended up being the blues.

Our goal as the event production company was to bring our guests to a blues club themed event featuring brand elements, elegant lounge furniture, and themed decor pieces. We transformed the blank canvas of the Heirloom (where we actually held the party last year!) to a blues club themed event space. This turnkey buildout featured plenty of different elements that shows off Reading Truck’s signature flair with accents of their colors through decor and more. Stay tuned to hear all the details and remember to check out our highlight reels showing the event in action!

Event Rental Furniture

Everything you see in the venue – all the lounge sets, decor, and even the guitar stands, were all from JET’s own rental inventory! These furniture pieces embarked on a cross-country journey, traveling from our warehouse in Las Vegas to a conference in Palm Springs the week prior, before finally arriving in Indianapolis for our event. Every piece, meticulously chosen, serves to evoke the soulful essence of blues culture. From plush lounge seating reminiscent of smoky jazz clubs to sleek bar tables that echo the elegance of upscale blues venues; our furniture sets the stage for an unforgettable experience. By bringing our own inventory across states, we ensure a cohesive and immersive ambiance that immerses guests in the rich history and vibrant energy of blues music.

We utilized many of our blue, white, black, and gold pieces to create this blues club themed event. From our Blue and White Molly Sets that are always a hit for it’s elegant appearance, to our sets of All Black or Gold Pub Highboys paired with our Blue and Gold Deco Stools, there was plenty of space to sit back, relax, and cheer for another successful year!

Custom Fabrication and Metalwork

To fully bring this blues concept to life, there was no better way than to make some of these items ourselves! For this event, our own in-house fabrication team made lightboxes and guitar stands that stood out in the venue and were great for a photo op! Featuring art of some iconic blues artists and city skylines, these pieces were great accent pieces to the space and added another touch of Reading Truck’s flair with the blue and orange pops of color! Guests at the event were captivated by the intricate detailing of our custom guitar stand cases, which pay homage to the rich history and soulful melodies of blues music.

This event also featured a custom record wall, meticulously crafted by one of our very own event coordinators from actual vinyl records, creating a nostalgic backdrop for photo-ops. Guests were delighted to strike a pose in front of the vibrant display, capturing memories amidst a kaleidoscope of classic album covers, each one a testament to the timeless allure of blues music. As guests approached the venue, they were greeted by this stunning marquee sign built in our own warehouse, signaling the beginning of a night filled with soulful music, lively conversation, and unforgettable memories. Its vibrant lights and bold lettering added a touch of spectacle to the occasion, setting the stage for an unforgettable experience from the moment attendees arrived. 

Entertainment – Speed Painter, Magician, Blues Brothers Tribute Band

This year, we featured another amazing lineup of entertainment! Flying and driving in artists from different cities, this was definitely a diverse lineup! From Louisville, the Blues Brothers tribute band Jake & Elwood & the Boys rocked the stage! We couldn’t have asked for a better fit for this blues club themed event. We also flew in world class magician David Frost from Miami, who we even had for events in Las Vegas! No matter the city or state, David is sure to stun the audience with his amazing mentalism tricks that definitely shook up the crowd!

For the first time this year, we even brought in Cody Sabol, an amazing speed painter all the way from Philly! He definitely amazed the crowd with his talent at creating masterpieces right before their eyes, and all within fifteen minutes or less! We even had a mystifying fortune teller gracing our event and providing palm readings with her enigmatic presence. 

Blues Themed Decor and Accessories

At our blues-themed event, the decor was a harmonious blend of vintage charm and modern allure. Vintage and rustic metal signs adorned the walls, transporting guests to a bygone era of blues music legends and smoky speakeasies. Adding a touch of opulence, gold music figurines graced tabletops, while flickering gold candles cast a warm glow throughout the venue, evoking the intimate ambiance of blues clubs. Sparkling gold and crystal ball decorations added an air of mystique, hinting at the magic and allure of the blues. To enhance the atmosphere further, neon signs guided guests to the fortune teller’s corner, where they could seek insights into their futures, and pointed the way to a smoke area outside, to enjoy the calming sounds of the rain amidst the bustling party. Each element of decor was carefully chosen to immerse guests in the enchanting world of blues music, creating an unforgettable experience that resonated with soulful energy and timeless elegance.

The Whole Buildout

Overall, the second ever Reading Rocks Bash was a huge success! From the seamless fusion of furniture sourced from our JET warehouse in Las Vegas to the breathtaking custom fabrication created by our talented team, every detail was meticulously crafted to perfection. The entertainment lineup, featuring a talented band, captivating magician, and awe-inspiring speed painter, kept guests enthralled throughout the evening, infusing the atmosphere with energy and excitement. Coupled with themed decor pieces that transported guests to the heart of blues culture, our event was a true celebration of creativity, craftsmanship, and unforgettable experiences. After two consecutive years of outstanding success, our anticipation for next year’s event is at an all-time high, as we eagerly await another extraordinary party!

 

From receptions similar to Reading Rocks Bash, to themed company parties and trade show booths, JET The Agency can plan, produce, and build them all. Check out our website www.JETTheAgency.com to find out how we can work together to make your ideal event come to life! Visit our Contact Form to get started!