Sinch’s Successful March 2024 – Event & Conference Highlight

Introduction

JET The Agency wraps up another busy month in 2024! Starting off the month with a full conference buildouts before leading into back to back trade shows, our event management team was surely busy! In this post, we would like to highlight one of our clients, Sinch and their successful events from the month of March! Not only did they have several trade shows in Las Vegas, but we simultaneously built their booths for their other national conferences. We had Sinch booths going on opposite sides of the United States, some in our headquartered city of Las Vegas and more in Florida! In this post, we want to focus on one of our partners, Sinch, and the busy month we had for them across North America. 

 

Conferences and trade shows are a unique opportunity for our clients to meet with and exchange ideas with other like-minded professionals and industry experts. There are plenty of key takeaways from trade shows, including valuable insights, new business strategies, and most importantly – a memorable experience. Trade shows are another great way to learn about the latest trends in their respective industries, and one of the best ways to make new connections at an annual event. With at least three days of keynote speakers, fireside chats, and social events, there is no doubt your team members will leave with new ideas and valuable insights. 

 

As event marketers, we provide a helping hand to our clients to ensure they have a successful conference. Our years of experience go into ensuring your booth has style, functionality, and your brand showcased all over it! We work as your one-stop shop for your entire booth build, from the initial design all the way to printing your graphics and selecting your furniture pieces from our rental inventory. We help your team navigate the event logistics so you can focus on your conference plan for success! 

Channel Partners Conference & Expo 2024

We started this month off strong with the Channel Partners Conference & Expo that was held March 11th-14th at the Venetian Expo in Las Vegas. The Venetian Expo is another one of the many convention centers our team has experience building in, as it is another hotspot for conferences in Las Vegas. Hosted annually, this conference brings together leading vendors, distributors, resellers, and service providers to explore the latest trends, strategies, and solutions shaping the channel ecosystem. The Channel Partners Conference & Expo has over 8,000 industry professionals attending and has been a must-attend event for the past 25 years. From cloud services and managed IT solutions to cybersecurity and unified communications, the expo floor showcases a diverse array of products and services tailored to meet the evolving needs of businesses and consumers alike. 

This Sinch booth was massive, coming into a 20×30 space with a large canopy structure that could definitely be seen across the hall! Complimenting the large canopy was a smaller one, adorned with graphics meant to be admired up close. This booth even had a private meeting room space, a great place to have those private sales meetings. When it comes to your booth, no option is impossible as we were able to incorporate all of these great and dominating elements into Sinch’s booth that was a great way at showcasing their brand on the show floor. Within this booth were plenty of other unique elements, including an interchangeable “Partner Spotlight” logo that could be changed depending on the day. With the hanging sign both from the ceiling and the large canopy, this was definitely a booth you could spot from across the hall! With cutting-edge technology integrated throughout the space through the form of interactive kiosks, every detail of this booth paid homage to modern event technology.

HIMSS 2024

The next conference on our list was HIMSS, which was held on March 11th-15th at the Orange County Convention Center in Orlando. Fun fact, our team was actually there a few weeks prior for a different conference! HIMSS stands as a pinnacle event in the realm of healthcare technology and innovation, attracting over 30,000 industry professionals, from public health officials to data scientists and more. This event is the largest gathering of healthcare technology professionals worldwide, featuring individuals from over 70 countries. Attendees are immersed in a rich tapestry of educational sessions, keynote presentations, interactive exhibits, and networking opportunities, enabling them to gain insights into cutting-edge solutions, best practices, and emerging trends shaping the future of healthcare. From electronic health records (EHR) systems to telemedicine platforms, artificial intelligence (AI) applications to cybersecurity solutions, HIMSS serves as a catalyst for collaboration, innovation, and transformation within the healthcare industry.

Sinch’s booth (check out their post in front of the booth!) at HIMSS was a beacon of innovation and expertise in the healthcare technology space. Situated within the bustling expo hall, this booth served as a hub of knowledge and engagement, attracting healthcare professionals, technologists, and industry experts alike. Through interactive demonstrations, insightful presentations, and engaging discussions, we highlighted how Sinch’s communication platforms empower healthcare organizations to streamline processes, enhance care coordination, and improve patient outcomes. This booth even featured a new and custom podium with LED Channel lights to brighten up the space! Recognizing the distinct needs of this target audience, the booth graphics were carefully curated to effectively communicate Sinch’s commitment to providing HIPAA-compliant solutions like messaging, voice, and email. 

Shoptalk 2024

Shoptalk, a must-attend event for retailers and industry leaders was held at the Mandalay Bay Convention Center in Las Vegas on March 17th-20th. The Mandalay Bay Convention Center is definitely a familiar venue to JET as some of our biggest shows have been at this convention center. Against the vibrant backdrop of the Las Vegas Strip, attendees converge to explore the latest trends shaping the future of retail, from omni-channel strategies to artificial intelligence-driven customer experiences. Shoptalk is a show we have also attended in the past, including having another booth at this specific show! With its dynamic blend of thought leadership, networking opportunities, and cutting-edge technology showcases, Shoptalk attracts industry leaders, entrepreneurs, and visionaries from around the globe. Shoptalk is more than just a conference; it’s a catalyst for innovation, driving forward-thinking solutions that redefine the retail landscape for years to come. 

Sinch’s booth for this show definitely stood out with the pops of color and updated appearance. Positioned as a focal point amidst the bustling expo floor, this booth captivated attendees with its sleek design and immersive displays. If you remember, this is actually the same booth from Money 20/20 held last year at the Venetian Expo! It got an updated look with some new furniture configurations and most importantly, new and updated graphics. We even switched it up this year by incorporating some greenery with these custom storage planters that are a big hit in booths! The booth perfectly exuded Sinch’s fun style and colors, capturing the essence of our brand while showcasing the latest offerings and solutions of their platform. Sinch’s presence at the Shoptalk conference reinforced their position as a trusted partner for retailers seeking to innovate and thrive in the digital age.

Adobe Summit 2024

The next show on our calendar for Sinch was Adobe Summit, which was also held at the Venetian Expo on March 25th-28th. Adobe Summit, the annual event for innovators, featured plenty of panel discussions with prominent keynote speakers like Shaquille O’Neal and more. This conference is another great place to learn about the latest trends in technology, product launches, business strategies, and plenty more with the endless educational opportunities. Adobe Summit is an international conference, with the Europe conference coming up shortly. All of these educational sessions are also available online, making this event truly accessible to all. This conference serves as a nexus for exploring the latest advancements, strategies, and best practices in digital marketing, customer experience management, and innovation.

This booth may look familiar, as it was the same one from Shoptalk at Mandalay Bay, but with a new look! Following our successful conference at Shoptalk 2024, we seamlessly transitioned our booth to Adobe Summit held just two weeks later at the Venetian Expo. With the transition to the Adobe Summit, the booth underwent a transformation, incorporating new messaging that resonated with the event’s focus on digital experiences and marketing solutions. The updated graphics and messaging effectively allowed Sinch to hit their unique target audience with specific messaging per show, highlighting their commitment to empowering businesses with seamless communication tools to enhance customer engagement and drive growth. This agile adaptation not only underscored Sinch’s versatility but also demonstrated our ability to tailor our offerings to meet the unique needs of different industry landscapes.

Enterprise Connect 2024

Wrapping up the month, our team finished out March strong with the Enterprise Connect show held on March 25th-28th at the Gaylord Palms in Orlando. Enterprise Connect is the largest independent conference and expo serving the enterprise communications and collaboration market, being a great opportunity every year to attend this annual event. This conference serves as a vital platform for showcasing the latest advancements in communication tools, platforms, and strategies tailored for enterprise environments. From unified communications and collaboration suites to cloud-based solutions and emerging technologies like AI and IoT, Enterprise Connect offers attendees a comprehensive view of the evolving landscape. Through engaging keynote presentations, expert-led panels, and interactive exhibits, participants gain valuable insights into best practices, emerging trends, and future opportunities in enterprise communication.

Sinch’s 10×10 booth at Enterprise Connect showcased our adaptability and versatility in meeting the diverse needs of our clientele. Repurposing the booth from HIMSS to fit the smaller dimensions of Enterprise Connect demonstrated our commitment to maximizing resources while maintaining a strong presence at industry events. Just like the Shoptalk and Adobe Summit swap, this booth featured unique messaging in their booth for this target audience. The messaging was carefully tailored to align with the themes and objectives of Enterprise Connect, emphasizing Sinch’s communication solutions’ scalability and flexibility for enterprise environments. This booth reaffirmed Sinch’s position as a leader in the communication technology landscape, showcasing their ability to deliver impactful solutions tailored to the unique needs of every client and event.

Conclusion

Overall, March 2024 was a busy month for our client Sinch! In the whirlwind month of March, Sinch demonstrated its unparalleled versatility and innovation through five distinct booths at Channel Partners, HIMSS, Shoptalk, Adobe Summit, and Enterprise Connect. With sending out and repurposing booths at back to back trade shows, this month was filled with successful events. From the fast-paced world of telecommunications at Channel Partners to the specialized domain of healthcare technology at HIMSS, and from the retail and e-commerce focus of Shoptalk to the digital experience landscape of Adobe Summit, and finally to the enterprise communication solutions spotlighted at Enterprise Connect, Sinch consistently delivered impactful messaging and engaging experiences. From Las Vegas all the way to Orlando, the Sinch brand was elevated to the next level with impressive booths across the United States! As a result, Sinch solidified its position as a leader in the communication technology sector, leaving a lasting impression on attendees across diverse industries. 

 

When it comes to custom builds or rentals for your trade shows, JET is your one-stop shop for turnkey solutions. Our management team brings years of experience in event management from across the United States, with successful events and trade show booths held over the country. We are your industry leaders when it comes to event management, event logistics, and innovative ideas. Even if you are looking for an event planning and production company for your next reception or sales meetings, we are your one-stop shop for all event needs. Check out our website www.JETTheAgency.com to find out how we can work together to make your ideal event come to life! Visit our Contact Form to get started!